Modern software is often quirky and hard to use. Users and usability professionals have high expectations, and often product developers blame the technology for a poor experience.
Exempting start-ups from accessibility regulations can have a drastic effect on end users.
The status quo focusses on the cost of action, not the cost of inaction.
In honour of all the people struggling to do basic things on the internet, let's define what Web Accessibility is - and what it isn't.